Anthony Williams Jr, better known as “Awjr”, is a motivated, strong-willed entrepreneur who is the founder and owner of The AWJR Group. The AWJR Group is a full-service digital brand management, marketing, and entertainment company. He believes that celebrities and well-known entertainment brands lack the know-how of controlling, scaling, and the monetization of data from their digital and social influence, which was a problem that he was able to solve.
Williams found his passion for digital marketing, e Commerce and branding when he realized there was opportunity within his market. It was a service that he knew Entertainers needed in order for them to fully capitalize off of their social influence and monetize their audience properly. It was mandatory that he brought effective digital strategies that assists major entertainment brands with their digital platforms and campaigns.